Fitting in within the current world of electronic music might be something most producers have usually figured out after a decade plus on the scene, but for British born DJ/ producer Jon Gooch, fitting in has never been much of a priority. Moving through genres as Feed Me, Spor, and Seventh Stitch, Jon has prided himself as quiet the a chameleon at his studio workbench.
“I have no idea how I fit into electronic music as a scene, but I hope I can keep it that way,” Feed Me says.
He continues, “Shifting identities has let me pursue all these avenues, create new places to exist. From the day I joined the internet I was an alias in some form or other, and each time you can start again.” This mindset has given Gooch the freedom to become whatever he wants to be and create as he sees fit.
After dropping off his 2019 album, High Street Creeps, which was name on CE’s Top Albums of the Year, Gooch took the past year to turn inward and create. Now the esteemed British talent returns with his self-titled sixth studio album, following up “Reckless,” the album’s lead single released ahead of the LP earlier this month. Out now via Gooch’s very own label, Sotto Voce, Feed Me is available to listen to across all streaming platforms.
Using a blend of electronic mediums, Feed Me uses a combination of analogue and digital sound design. Gooch uses both simultaneously to support his LP’s thesis centered around “creation and destruction,” with analogue representing the nostalgic and digital representing to idealistic. Suffice it to say, Feed Me’s production tool are used both in the pursuit of his technical prowess and as a deeper creative metaphor simultaneously. Gooch explains this creative approach further in a press release:
“Representing both a literal and figurative exploration of creation and destruction against a similarly themed global backdrop, this album is a diary of distilled creative process, folding between analogue and digital in a way that mirrors the combination of hazy nostalgia and technological idealism that I’ve come to realise frame my motivation.” – JOHN GOOCH
The 11-track offering kicks off with “Big Kitten,” setting the tone with a spacious sonic atmosphere. The track is upbeat in nature, featuring various instrumentation and rising energy. The explosive hit takes listeners into the world of Feed Me with a bang. Taking it up a notch, “Blanket Ban” is a heady, high-octane endeavor, full of textured sounds and an electric guitar. The guitar is paired with a drenched bass sound from start to finish, showcasing his production prowess. The track lures listeners in with its intoxicating intensity, priming them for the musical journey to come.
Up next is the LP’s anthemic lead single “Reckless,” featuring Tasha Baxter. The modern synth-pop masterpiece sonically embraces the listener with its hypnotizing vocals and production. The track evokes a feeling of being in a daze with its cinematic sensibilities. ‘Reckless’ mirrors what listening to the album feels like — an escape from everyday life into a newfound journey. “Cost A Fiver, Had A Tenner” is a propulsive high-gear offering. A glitchy soundscape builds in intensity throughout the track, once again paired with an electric guitar, this time bringing a raw intensity like nothing else heard on the album previously. The track explodes in energy towards the end, picking up pace and force.
Directly following, “Night Boat” takes the reins, continuing the high-level atmosphere established in ‘Cost A Fiver, Had A Tenner’. Featuring a rich and textured bass, it lures listeners deeper into the enticing sonic journey outlined within the LP. Rising tensions and oscillation highlight Feed Me’s flawlessly crafted sound. “If It Bounces” begins massively, with propelling energy from start to finish. The song is a surefire hit, showing off Feed Me’s sound design sensibility and ability to steer into uncharted territory. The dominating track is expansive, bringing out a feeling like no other when listened to.
Big-room sensibilities come into play with “Stupid Small Face,” mimicking the feeling of being positioned within a video game. The three-and-a-half-minute-long endeavor is audibly enveloping with an experimental atmosphere, marking the halfway point of Feed Me. This cerebral tune sets an exciting precedent for the remainder of the album. “Frank Frazetta” follows and features a looped vocal building in intensity with the paired production. The rich and bouncy synths pair with rising tensions, luring listeners into a trance. The stacked and hard-hitting bass is flawlessly crafted, creating an overall enticing sonic experience.
Switching gears, “Stop Motion” shows Feed Me’s versatility with the help of Heights’ vocals. All the elements of the track are blended together perfectly, creating a feel-good, groovy environment. The euphoric and nostalgia-laden tune intoxicates with Heights’ powerfully driven vocals. The penultimate track on the LP, “Tamp Tamp Tamp,” drives home the explosive and synth driven musical approach of the album. Impeccably produced, the five-and-a-half-minute-long hit swells in vivacity. Sonically entrancing, it guides listeners through the end of their journey with Feed Me. The rhythmically exciting tune carries itself with a transmissible fire in listeners’ eardrums.
Closing off the beautifully crafted LP, “Feather Crown” effortlessly fuses the sounds of the album into one all-encompassing track, evoking a cathartic end of journey feeling. “Feather Crown” carries the same positively contagious energy as the songs before it, perfectly concluding in a massive finale.
Never shy of testing his creative limits, Jon and his many aliases continues to grow and evolve— “otherwise why the fuck am I here,” as Gooch puts so succinctly. With the new album and his immersive live shows marking a clear, mature musical evolution for the producer, Jon can continue to look forward to the future, as can his fans. Feed Me’s self-titled album is a groundbreaking venture into a world of distorted and nostalgic sounds. A continuation of Feed Me’s versatility and expansive, expert production as a musician, Feed Me is a pursuit showcasing the UK tastemaker’s explorative nature as well as his sonic and intellectual curiosities.
Be sure to watch the 45-minute visualizer of the Feed Me Premiere via YouTube and stream the full LP on your preferred platform. Feed Me has been released in conjunction with a new line of merchandise, which can be found here.
Feed Me – Feed Me Full Album Premiere
About Feed Me
Jon Gooch is a British DJ and producer who has been crafting his identity through different genres as Feed Me, Spor, and Seventh Stitch. Jon’s path into production was largely self-taught, playing with software in a spare room of his family home, whilst working as an online graphic designer. Gooch’s passion for the visual art medium is still present across his various projects, as he continually goes about designing the artwork for all of his projects, including Feed Me’s infamous green monster.
Under his alias Feed Me, Jon has been exploring the world between electro and house. His masterful production landed him the opportunity to be the first outside act to sign with mau5trap and to eventually release music through his own imprint Sotto Voce. Through the project, he has released two albums Calamari Tuesday in 2012 and High Street Creeps in 2019. His success has landed him sold out tour dates and festival appearances at Fuji Rocks Japan, Creamfields, EDC, Reading & Leeds and Exit Festival. His return to the release radar continues to show his growth and evolution as Feed Me.
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